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You've heard the expression that there is no place for emotion in business. This simply is not true. People are motivated by emotion, and justify their motivation through logic.
Otherwise, let's face it, there would be no Ferrari, no Rolex etc. (OMG, look at that link, its a $12,000+ watch... it must tell really, really good time, eh?)
Nearly every purchase is motivated through emotion, then rationalized with logic.
Think of logic as the car, but emotion as the fuel. Logic is great for planning & strategical thought, but emotion is great for the doing.
Last I checked, things got done from doing, not planning.
Recommended Viewing: Miracle (watch the coach's approach)
Sensei Ono, Shinka Martial Arts
How could you best encourage a blogger to blog?