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As a boss, you do not want to reward spurts of good work - instead, you want to reward those of whom good work has become a habit.
In life, so often we notice and reward the underachievers for being "normal". As a society, we've grown accustomed to it.
As an awesome individual, you must train yourself to be consistently amazing. Think the Tortoise and the Hare, but the Tortoise has been working out. You out distance the Hare in the beginning stretch, and keep going for the whole race.
Steady wins the race, not slow and steady.
Mental clarity comes from purpose, and is sustained by passion.
Sensei Ono, Shinka Martial Arts
How could you best encourage a blogger to blog?